Page 112 - Pay Magazine s2014

mobile money
By Kate Fitzgerald, Emerging Payments Editor
The mobile channel promises to revolutionize payments, but the real power to change consumer behavior comes when compelling loyalty and rewards programs meet mobile payments. Here’s a look at two of the most intriguing new loyalty approaches that aim to lure consumers via mobile devices: card-linked offers and digital deal- based mobile wallets.
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Kaboom!
Mobile Meets Loyalty
A special section on synergies that can change consumer behavior