Page 17 - Pay Magazine s2014

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volume 7 • fall 2014
By Marilyn Bochicchio, CEO
Nearly four years ago, Talbott Roche was named president of Blackhawk Network,
a technology innovator in prepaid card distribution and market- ing. The appointment was hardly a surprise. As a founder of the business and senior vice president for market- ing, product and business develop- ment, Roche was an integral part
of the company’s senior team and deeply involved in industry activities, where she was a highly visible player.
During her tenure as president, Blackhawk has acquired several companies; introduced myriad new products; expanded its international geographic footprint; completed an initial public offering; and was spun out from its longtime parent Safe- way, the grocery giant.
In the middle of preparing for a board meeting and shortly before heading off for a family vacation, Roche, who was Paybefore’s In- dustry Achievement winner in 2010 for her leadership role in organizing a cross-industry group of colleagues to address federal legislative at- tempts to limit prepaid, shared impressions of her fast-paced first years at the helm of Blackhawk.
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Talbott Roche
Blackhawk Network