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pay world
Rockin’ e-Money on
Gibraltar
By Marilyn Bochicchio, CEO
If you’re considering Ifyou’re of a certain age, the Rock of Gibraltar was part of your childhood. It was the leitmotif of years of advertising by the Pruden-
an e-money license, tial Insurance Company of America, whose commercials—in black
should you consider Gibraltar?
and white—were ubiquitous on TV screens from the 1950s through the early 1970s, proclaiming the Pru “as solid as the Rock of Gibraltar” or encouraging your parents to “own a piece of the Rock.” Nearly 120 years after the Rock of Gibraltar was incorporated into Prudential’s logo, it’s still the symbol of the U.S.’s second largest life insurer.
The Rock of Gibraltar was and continues to be mythic and awe-inspiring. So, who knew that Gibraltar—home of the Rock—was a political jurisdic- tion actively seeking to become the e-money hub of Europe?
Paybefore visited Gibraltar to explore whether those seeking to conduct prepaid and other e-money-related business throughout Europe might wish to consider this British Crown Colony at the tip of the Iberian Peninsula as their e-money licensing jurisdiction of choice.
