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volume 7 • fall 2014
“There are three types of clients we’re seeing now,” he says: “Those who want to get into prepaid to make money, those who need prepaid to solve problems, and large organiza- tions that want to satisfy their customers and improve retention —like telecom companies
and airlines.”
He agrees with Brands that
there is lots of opportunity in the corporate sector and adds that
government and consumers also present significant growth potential for prepaid in Europe.
Of course, the chief issue in ad- dressing the EEA is that it’s not yet a single market, but 31 countries with different rules and many different languages. Brands notes that The Bancorp undertook a “massive legal analysis” to under- stand the rules that affect e-money country by country. For example, its Bridgestone Prepaid Card, which
was a 2014 Paybefore Awards Europe winner in the Top Motivator category, required 15 sets of Ts & Cs. “That kind of customization is costly; you have to figure in those costs,” she says. “And, you have to consider the costs of network setup, which are more than we’re accus- tomed to in the U.S.”
Is It All Sunny in Gibraltar?
A responsive regulator. A gov- ernment that wants you there. A favorable tax environment.
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