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pay world
North Stars
With the continued adoption of smartphones by consumers, there’s an increasing demand for features and applications that enable individu- als to easily pay for goods and services in stores and online. That demand has been further driven by the rise of mobile applications, retailer acceptance of mobile contactless payments and social media en- gagement tied to loyalty programs and payments.
But the mobile opportunity goes beyond payments— to bill payment, top-ups, reloads and promotions. Ads and promotions, in particular, are becoming increasingly interactive and offering greater incentives to consumers, which, in turn, drive retail traffic and
provide tremendous opportunity for merchants to increase sales.
The payments industry must embrace the changing payments landscape to ensure
consumers are aware of the available options to make shopping and bill paying more convenient. The in- creased functionality of digital and mobile payments needs to be brought to the forefront of the customer experience. In the end, consumers are seeking easy-to- use secure payment options that provide convenient solu- tions, whether in-store, online or on a mobile phone.
—Karen Budahazy, VP, General Manager, Canada, InComm
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