Page 12 - Pay Magazine s2014

pay awards
Best ChoiCe Retail CaRd
The retail card that’s the best choice for consumers/clients, while making signi cant contributions to increasing sales and/or loyalty or expanding prepaid to new customer segments.
Stripes Gift Card
Discover Prepaid, Stripes, InComm
what it is: Reloadable gift card available and accepted at all Texas, New Mexico, Oklahoma and Louisiana locations of the Sunoco-owned convenience store chain Stripes. Can be used to make purchases in-store and at fuel pumps, where cardholders receive instant discounts on gasoline.
why it works: Card, which runs on the Discover Network rails, is reloadable with cash in denominations of $5 to $300 per load. Cardholders get a discount on fuel purchases when using the card to buy gas.
Card reduced the cost of POS changes for Sunoco and o ers exclusive fuel discounts to promote reloads.
why it matters: When Sunoco acquired
630 Stripes locations, the fuel station giant needed to replace Stripes’ existing closed- loop gift card program. The Stripes Gift Card, powered by InComm and Discover, reduced the cost of POS changes for Sunoco and provides a seamless branded solution for customers, while o ering fuel discounts
and promoting loyalty.
differentiators: Easy to acquire and use,
the gift card o ers fuel discounts and online balance information and transaction history. Reloadable card can be used as an alternative to cash and serve as a top-of-wallet payment tool at Stripes locations.
what the judges said: An integrated program that was quick to market and tied in with discounts at the pump, the Stripes Gift Card demonstrates how important gift cards are to retailers’ bottom lines.
10
winneRs
Mercury StoreCard
Mercury
Whole Foods Market Gift Card
Whole Foods Market, Buyatab Online Inc.
.
prepaid