Page 21 - Pay Magazine s2014
P. 21
volume 9 • fall 2016
Richard Char
IDC Research studies have shown that there is a direct correlation between person- alization and customer loy- alty. IDC further reports that 30 percent of consumers said that personalization improves shopping, while 27 percent said it makes products seem more relev- ant to their interests and individual tastes. Beacon
How it works is simple. As a customer walks into and around a store, beacons communicate wirelessly with mobile apps on smartphones over Bluetooth. This allows retailers to identify consumers, make personal- ized o ers and give rewards. With nearly 4.5 million beacon deployments estimated by 2018, this technol- ogy may open up the possibility for merchants to accelerate loyalty and sales. At Verifone, we look forward to working with more partners and retailers to test di erent beacon programs and continue to push the envelope of this technology.
—Richard Char,
senior vice president, business development, Verifone
technology is an innovation with great potential to deliver on the consumer’s appetite for personalization.
paybefore.com 19
