Page 54 - Pay Magazine s2014

finance & strategy
with
Steve Montross
CPI Card Group
For card manufacturers like CPI Card Group, the U.S. transition to
EMV continues to be a top priority.
But broader trends like the rise of e-commerce and wearables also are shaping a business that goes
well beyond plastic.
CPI Card GrouP went public in October 2015, shortly
after the EMV liability shift in the U.S. With the largest network of high-security manufacturing facilities in North America,
the company has been keeping busy as its issuer clients seek advice and line up to move away from the magnetic stripe.
As with any transition in the complex U.S. nancial system,
the shift has had its share of bumps—largely on the merchant side where certi cation delays have held up terminal activation. The good news for CPI is that this is not the company’s rst EMV rodeo. With experience in Europe and Canada, CPI has
a wealth of knowledge to share with clients, particularly those in prepaid that are last to migrate. Paybefore spoke with CEO Steve Montross to discuss where we are with EMV in the U.S., renewed demand for dual-interface cards, and how CPI is helping clients internationally embrace virtual, mobile and whatever comes next.
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