Page 37 - Pay Magazine s2014

volume 8 • fall 2015
Teri Llach
Chief Marketing Officer
Amie Miller
GVP, Operations
with our retail business. We also like the fact that adoption of e-gift is moving faster in B2B markets than B2C, presenting additional growth opportunities.”
Sheree Thornsberry joined the com- pany after it purchased InteliSpend Prepaid Solutions, where she had worked for 13 years across many departments. “Innovations in social media, mobile phones and virtual delivery continuously change how employees engage with their em- ployers and each other. However, some clients are challenged by the fact that some employees still only use mobile devices at work—so familiarity and adoption is still some- what low in certain groups,” she ex- plains. That said, digital solutions offer cost saving and efficiency, and Blackhawk aggressively is incorpora-
Joan Lockie
VP, Corporate Controller & Chief Accounting Officer
Suzanne Kinner
GVP, Human Resources
ting digital options across all of its products and educating clients on their benefits, she adds.
On the consumer side, Teri Llach, who’s responsible for Blackhawk’s marketing, believes virtual gift cards will get a big boost in the 2015 holi- day season. “Consumers are getting increasingly comfortable with the idea of virtual payments, and we ex- pect to see e-gift growth without a decline in physical gift card pur- chases,” Llach says. “Our research in- dicates that physical and digital gift cards are here to stay—consumers use them for different reasons.”
Blackhawk’s tech guru Christine Vonderach is also enthusiastic about digital and mobile technol- ogy. “I’m most excited about mobile wallet capabilities being offered to
Christine Vonderach
Chief Information Officer
Sheree Thornsberry
GVP, Global Channel & Employee Solutions
consumers for a variety of payment methods, including gift cards, loy- alty points, debit and credit,” she notes. “Widespread mobile wallet integration enables consumers to use gift cards as a convenient payment option without having to remember to grab the right card before leaving home.”
As Blackhawk Network continues
to tap its culture of collaboration
to create new products in the digital age, Roche is driven to constantly improve, expand and evolve.
“I never think we have it all figured out,” she says. “There’s always room for improvement and growth. We are at the intersection of prepaid, mobile payments and commerce, which is arguably one of the most exciting positions to be in if you’re inspired to grow and innovate.”
paybefore.com 35