Page 80 - Pay Magazine s2014
P. 80
digital money
Apple Pay Report
carDs in apple wallet
Most active users have loaded more than one card into Apple Wallet (formerly known as Passbook); respondents reported an average of 2.5 cards loaded. Eighty-one percent reported loading a credit card, while 43 percent loaded a debit card and 10 percent loaded a prepaid card. Exactly half of the Apple Pay users reported loading only credit cards.
How many different cards have you loaded?
35 30 25 20 15 10
23%
34% Average = 2.5
21%
13 %
9%
(N=86)
5
12345
Which types of card(s) have you loaded?
n Prepaid Cards Only n Debit Cards Only n Credit Cards Only
n Prepaid Cards + Other n Debit Cards + Other n Credit Cards + Other
(N=86)
4
5
Prepaid (10%)
Debit (43%)
Credit (81%)
11
26
43
27
0 10 20 30 40 50 60 70
source: First Annapolis, 2015
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