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companies & people
By Adam Perrotta, Assistant Editor
Know your audience. It’s an old adage, but it’s good advice. Rapidly changing technology and nancial services models along with new
customer segments are ushering in payments oppor- tunities for those who re ne their services to cater to speci c needs and preferences. From o ering under- banked smartphone users more e cient and reward- ing bill payments, to future-proo ng the m-POS for small business to providing interest-free nancing to credit-challenged workers, the companies pro led on the following pages demonstrate that homing in on a speci c audience is a promising path to success.
These pro les are summaries of larger articles you can read in full on Paybefore.com
Innovators’ Spotlight:
Know Your Audience
