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digital money
Commerce
without Boundaries
By Loraine DeBonis, Editor-in-Chief
First Data’s Barry C. McCarthy doesn’t believe in limits. The execu-
“Everything they do with a par- ticular business needs to happen in a seamless way. If they’re buying gift cards, they want to be able to redeem them online or in the store. If they receive a gift cards for store credit, they want to be able to redeem them in the store or on their phones. There should be
no boundaries or di erentiation between digital and mobile and in-store—just an experience.”
More than a Processor
First Data’s roles across the value chain—merchant acquirer and processor, credit and debit card processor, gift card program man- ager, STAR debit network, payroll
Barry C. McCarthy tive vice president of First
talks about helping retailers meet
Data’s Network and Security Solutions says consumers don’t
want limits on how and when they
interact with businesses, so the consumer demands Atlanta-based processor and
in every channel and geography.
technology provider is helping its clients—from startups to the largest retailers and nancial institutions— provide commerce experiences that are integrated, seamless and blur the boundaries between the physi- cal and digital worlds.
“Every customer contact point needs to be an integrated total experience,” McCarthy says.