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volume 9 • spring 2016
from PayPal’s reputation of being a secure way to pay. It’s tapping into this core need people have of e-commerce payment technology being as easy as possible while being safe.
Paybefore: Do you envision
a day when nearly all e-commerce is conducted via mobile?
SF: Di erent types of trans- actions will move between di erent devices. You may want
to do research on your desktop computer with the big screen
and multiple windows open. Maybe you add something to
your shopping cart, but you nish the transaction on your mobile device when you’re in line at the co ee shop. There will continue
to be this evolution where re- tailers need to be present every- where with customers. This thing we used to call omnichannel is now the reality. You used to think of mobile as a convergence device. That thinking is antiquated be- cause it’s not about the device itself but the universe of oppor- tunities that are all around us
with the cloud, with people being connected everywhere they go.
Paybefore: How do the pay- ments and commerce needs of online retailers di er from, say, two, three or even ve years ago?
SF: Just a few years ago, you would type a URL into a mobile phone, and there was a 50/50 chance you’d get something like a pared down site on that mobile
device, or a full desktop shrunk to t the mobile screen. Now, if you’re not mobile-optimized, you are dead. [Google in its search results pushes down sites that are not mobile-optimized.] As well,
a thing like security, which is our core value proposition, is now so unbelievably important. A decade ago, most people didn’t know what identity theft was. Now it’s part of the lexicon. We are entering a moment where [security] is moving from something that’s really great to something you absolutely have to have.
Paybefore: In terms of online and mobile payments, what big trends do you think we’ll be talking about a year from now?
SF: This notion of having one- touch payments is absolutely game changing. That’s because
it’s not just about one online merchant having a great checkout experience—it’s about democratiz- ing the power of having that great checkout experience with millions of merchants around the world.
By the end of this year, that is the kind of technology that really has the potential to change online retail and payments.
Paybefore: How competitive is the landscape for one-touch, one-click payments? And why would PayPal have an advantage in this area?
SF: One Touch is one of the biggest changes to online shop- ping since PayPal pioneered quick
This thing we used
to call omnichannel
is now the reality.
You used to think
of mobile as a con- vergence device.
That thinking is anti- quated because it’s
not about the device itself but the universe of opportunities that are all around us
with the cloud, with people being connected everywhere they go.
—Stephen Fusco, PayPal
and safe online payments with just a username and password more than 15 years ago. We continue to innovate to make payments better for our customers with One Touch. Unlike new checkout tools that
may require a log-in and password, once a customer opts in to One Touch, it authenticates customer credentials for up to six months
so you don’t need to even log in to check out. This enables customers to more e ectively use the spare moments in their days to shop without needing to type or tap any information to check out.
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