Page 33 - Pay Magazine

volume 10 • spring 2017
Money platform, the technology company promised program man- agers the ability to design and launch customized branded apps and acquisition sites more quickly and cost-e ectively, as well as provide cardholders with a number of new features, including an international money transfer service, inside their apps.
“One thing that’s limiting prepaid providers is that they’re leverag- ing generic products from the
core processing environment— things that weren’t speci cally geared toward prepaid,” Granville says. “We wanted to build a very speci c prepaid product that solves problems for the prepaid card issuer and program manager that ultimately solves problems for their customers.”
To achieve those goals, you have
to do more than just provide a mobile app. “We wanted to add a greater level of feature functionality,
so our clients can optimize the user experience to make it easy for cardholders to use the app and, by extension, their cards,” Granville adds. “At the same time, we were able to reduce the cost of deployment because we’ve created administrative portals that enable clients to customize their mobile apps and acquisition Websites, and I’m not just talk- ing about dropping in logos. They can easily go in and set up a new mobile app and deliver
The CBKC Difference STABLE ALTERNATIVE TO prevailing
MANY-TO-ONE ISSUING MODEL
SPEED TO MARKET with a team of EXPERIENCED AND EMPOWERED SUBJECT MATTER EXPERTS
COMMITMENT TO CONSUMERS OF MODEST MEANS
ISSUING SOLUTIONS FOR YOUR PAYMENTS BUSINESS
“treat each customer’s balance as though
it’s all they have.”
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420 w. 4th street, suite B, Dell Rapids, south Dakota 57022 • 605-370-5135 • Central-payments.com
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