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MasterPass acceptance network, and expanding retail acceptance.
Visa has an integrated value propo- sition to meet demand in several prepaid segments, including govern- ment, low-income consumers, B2B, young people and tourism, accord- ing to Jose Coronel, senior director of prepaid products for Latin America and Caribbean, Visa.
One partner, Brasil Pré-Pagos, specializes in issuing Visa prepaid cards and has a complete portfolio
across verticals, including allow- ance, student travel, payroll and e-commerce.
Coronel says Visa also is developing new products specific to mobile and online platforms, seeking to attract younger consumers that are digital users. One such program is a virtual prepaid card launching in partner- ship with Rio 2016 and AliExpress.
Brazil continues to be of inter- est for the payments industry,
according to Anabel Pérez, founder and CEO at payment platform and services company NovoPayment. “There are diverse players leading on different fronts and verticals. FLEETCOR, GoodCard and WEX in fuel and transportation; Edenred, Alelo and Sodexo in employee vouchers; and Zuum in mobile financial services, to name a few.”
Using its platform-as-a-service (PaaS) approach, NovoPayment is helping companies in specific
volume 8 • spring 2015
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