Page 22 - Pay Magazine s2014

companies & people
Industry Views: Future-Proof Your Business
Henry Ford said, “If I had asked people what they wanted, they would have said faster horses.” I love this quote because it captures how i2c approaches
product innovation, which
is a key way we future-proof our business. An important component of our product development process is gathering feedback from clients about new capabili- ties they’d like to see in the i2c platform. We don’t just look at this information on
a client-specific level though —that’s too limiting. By
looking at client feedback on an aggregate level and applying our own instincts about technology and industry trends, we’re able to push new boundaries with our platform. This approach helps ensure that we continue to bring about fundamental and transfor- mative product innovation instead of incremental product enhancements.
—Amir Wain,
CEO, i2c Inc.
It’s crucial to stay in touch with the end customers and to be aware of the latest trends and technologies. We’re observing the mar- ket 24/7 and have a wide range of new ideas that
will help us to satisfy the changing demands of our customers and partners.
—Udo Mueller,
CEO, paysafecard.com Wertkarten AG
With companies like Uber changing market behavior, we’re also responding to the inevitable consumer reliance on smartphones to service most of their daily needs. We’re creating a secure and convenient banking alterna- tive to complement this evolution, plus making it a fair, fun and fashionable experience by offering brands consumers love.
—Ben Katz,
CEO, Card.com
We’re emphasizing “pro- ductization” in select cor- porate payment verticals, such as small and medium enterprise expense manage- ment, transportation, tax, education and contract labor. We believe to win future business you need to have fine-grain detail and exper- tise in your offering, market- ing and compliance. Being
a generalist is not enough anymore; you need to offer your clients the best in the
details that matter to them. Additionally, we’re study- ing the opportunities in digital currencies from a product empowerment and regulatory standpoint. We want to be prepared to help our clients navigate the opportunities and pitfalls of emerging technology.
—Miles Paschini,
Group President, Wave Crest
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What’s the No. 1 way you’re future-proofing your business?