Page 56 - Pay Magazine s2014

paybefore awards europe
Best ChoiCe Retail CaRd
The retail card (closed loop or RAN) that is a best choice for consumers/clients, while making significant contributions to increasing sales and/or loyalty, or expanding the use of prepaid to new customer segments.
ASDA Closed Loop Gift Card
ASDA, First Data
In the U.S., no other retailer has woven gift cards into the fabric of its business like Walmart. It’s no surprise, then, that in the
U.K., that distinction goes to Walmart subsid- iary ASDA. With the help of long-time partner First Data, ASDA’s Closed Loop Gift Cards go beyond great gift-giving options to serve a variety of consumer needs from budgeting and student spending to layaway and saving for Christmas. ASDA also uses the gift card plat- form to support loyalty rewards, rebates, pre-sales and a buy-sell-trade program for pre-owned video games.
ASDA and First Data use a “Five Star Gift Card Model” to identify the right card assortment to meet customer needs; merchandize for easy shopping; develop for key seasons; adjust to store formats and traits; and drive awareness, trial and education.
The retailer stays plugged into its customers through research. For example, ASDA conducted a “pulse of the nation” survey of more than 1,200 customers in 2013. The goal was to
help ASDA create a card range that was more “giftable.” Customers were asked to provide feedback on gender, age and the occasion for which they would be most likely to gift the card. ASDA responded with an expanded range of cards, including the “Man Card,” which became
a top 10 seller in 2013.
ASDA understands the power of closed-loop gift cards and continues to drive category growth by listening to customers and expand- ing its offerings.
ASDA Closed Loop Gift Cards include great gift-giving options, as well as cards for self-use that go beyond the standard utility of gift cards.
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winneRs HTA Garden Gift Card
Horticultural Trades Association, StoreFinancial
River Island Gift Card
River Island
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