Page 61 - Pay Magazine s2014

pRepaid with soul
Prepaid is used in thousands of ways to make people’s lives better. This award recognizes the card, program or service that uses prepaid to make a significant social impact.
One4all BBC Children in Need Gift Card
One4all Partners: BBC Children in Need, U.K. Post Office, Visa
volume 7 • fall 2014
In the run-up to the 2013 Christmas season, One4all launched a groundbreaking gift card program that raised nearly £1 million (US$1.7
million) for the BBC’s Children in Need charity, while also generating public support for the BBC’s efforts to improve the lives of disadvan- taged children and young people throughout the U.K. The restricted authorization network (RAN) card—which runs on the Visa Electron network and features the Children in Need mascot Pudsey Bear—was distributed online and through 11,500 U.K. post office locations.
Two percent of the value of every card pur- chased was donated to Children in Need. Card recipients also had the option to donate some or all of the card’s value to the charity. And in an example of how doing good can
be good business, the program spurred a 37 percent jump in One4all gift card sales during the months of November and December.
One4all teamed up with the BBC to offer a gift card through U.K. post offices that helped improve the lives of disadvantaged
children and young people.
Awareness of the card program was driven by a promotional campaign that included radio, print, online activity and POS displays featuring the Pudsey character throughout the post office network. Public engagement via a social media network of more than 1 million consumers also boosted brand awareness.
One4all plans to replicate the program’s success during Christmas seasons to come, making the Children in Need gift card an annual holiday tradition and proving that—while ’tis indeed better to give than to receive—it’s best of all
to do both.
fastPay winneRs DenizBank AS
ICE Travellers Cashcard
International Currency Exchange, Lenlyn Group
paybefore.com 59
r
u
e
o
p
e