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top motivatoR
Best use of a business- or corporate-funded prepaid card that delivers incentives, rewards or rebates to consumers or promotes their loyal behavior.
Nikon Consumer Cashback Programme
volume 7 • fall 2014
For years, Nikon had been running special customer cashback promotions on select camera equipment, issuing checks as the
method of payment. Nikon recognized the limitations posed by this paper payment process, both for the company and its valued customers. Checks were highly inefficient and offered no custom branding or cross-selling opportunities. They inconvenienced consumers who had to visit a bank and wait to access their reward funds. And, with more people moving to online and mobile banking, it was vital to offer consumers an easy-to-use electronic cashback solution.
With the launch of the Nikon Consumer Cashback Programme by Citi Prepaid Services, across the U.K., Ireland, France and Belgium, consumers who earn a cash incentive for purchasing select Nikon products now receive payment on an open-loop Nikon-branded
Visa prepaid card.
The program efficiently rewards Nikon cus- tomers—more than 55,000 cards were issued last year alone—and creates several future touch points with these consumers. The card arrives in a Nikon-branded card carrier featur- ing customized Nikon messaging. Every time consumers use their Nikon card to make pur- chases, check their balances on the Nikon- branded customer service Website or shop
at the company’s Website, they are reminded of the source of the funds, keeping Nikon front of mind.
Nikon and Citi Prepaid Services Partner: Visa
Those Website visits also give Nikon opportuni- ties to promote products, reward loyalty and encourage incremental spend.
The Nikon Consumer Cashback Programme operates seamlessly across multiple geographies, creating a better consumer experience and reinforcing Nikon’s brand as innovative
and leading edge.
In addition to the benefits the Citi Prepaid solution provides by eliminating checks
and generating efficiencies, the Citi Prepaid Services platform provides Nikon with high levels of flexibility and low operating costs. Nikon also can generate reports on the spending patterns of the cashback reward funds, information that could prove important to future marketing initiatives.
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