Page 64 - Pay Magazine s2014

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The in-market mobile or digital wallet that (1) provides end users with value-added features and/or enhances payment capabilities, user decision-making or loyalty and (2) providers retailers with a strong value proposition.
Gordio Pointstic
Epipoli
Partner: MasterCard Worldwide
Consumers increasingly rely on mobile devices to help them shop, but retailers still are struggling to bridge the gap between
the elegance of e-commerce and the excitement and immediacy of the in-store experience. Epipoli’s Gordio Pointstic addresses this omni- channel challenge with a mobile app that uses gamification and social media to engage Italian consumers with products and promotions inside stores and reward them for shopping.
Gordio is a patented application, developed by Epipoli in 2004 with the University of Parma in Italy, which tracks users’ shopping patterns in stores. Gordio is fully integrated in new mobile devices so users who download the free Point- stic app can see deals and discounts from more than 100 participating retailers and also earn points redeemable for gift cards by participating in in-store games and activities. These activities include checking in at various retail locations, following a treasure hunt inside a store, scan- ning product barcodes, or posting photos of products or brands on social media. Sampling products generates more points. When users reach a certain point level, they may redeem their points for gift cards by transferring their rewards to the Epipoli prepaid MasterCard.
The cloud-based Pointstic app relies on retailers’ Bluetooth low-energy (BLE) technology to alert
Gordio Pointstic’s mobile-facilitated social engagement, gamification and rewards create a new approach to driving store
traffic and retail sales.
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users to nearby retail opportunities to earn rewards or “badges” by exploring a store or interacting with a product or brand. The app also analyzes users’ shopping patterns to continually refine its offers to increase engage- ment and deliver customized mobile ads— including audio and video—to help promote physical products on store shelves.
Pointstic users have shared 2.5 million shop- ping-related actions on Facebook, reaching more than 7 million total consumers.
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