Page 24 - Pay Magazine s2014

pay awards
consumer chAmPIon – gloBAl
The card or program based outside the U.S. that delivers the best consumer value proposition for features, functionality, service and price.
Postepay Evolution
Poste Italiane, MasterCard Worldwide partner: BancoPosta
what it is: Updated version of GPR card
from Italian postal service Poste Italiane,
the county’s largest prepaid provider and an industry pioneer. MasterCard-branded cards are distributed through 13,000 postal o ces in Italy.
why it works: Leverages post o ce distribu- tion network and public trust of postal service to bring nancial inclusion to hundreds of thousands of consumers. Full range of features o ers electronic payment and money manage- ment capabilities.
why it matters: Dating back to 2003, Postepay is credited by many with establishing prepaid in Italy and bringing nancial inclusion to millions of consumers. Appeal is especially strong among younger consumers, with 55 percent
of new customers under the age of 35. Immi- grants to Italy comprise 19 percent of new customers, further expanding nancial inclusion. Poste Italiane now is investing in Postepay Evolution, switching from a simple GPR to a light account.
differentiators: More than 2.3 million Postepay Evolution cards sold since the updated card platform launched in 2014. New features make the card more attractive including:
IBAN code (for bank transfer), mobile app
(for operations management), P2P transfer (for real-time money transfer), Dynamic Secure Code (for online shopping), an integrated donation platform for the World Food Programme and contactless payments.
what the judges said: A prepaid pioneer with one of the largest and most advanced GPR programs in the world, Poste Italiane con- tinues to innovate and nd new ways to appeal to consumers looking for alternative nancial services.
O ers easy access and extensive support through Italy’s post o ces, ATMs, Web portal and mobile app, plus an IBAN code for direct deposit, bill pay and funds transfer.
22
wInners
Bidvest Multi-currency World Currency Card
MasterCard Prepaid Management Services, Bidvest
Epipoli MasterCard Prepaid Web
Epipoli, Emerchants
prepaid