Page 26 - Pay Magazine s2014

pay awards
Best dressed
Most impactful design of a prepaid form factor, such as a card, fob, etc., and/or packaging.
Target GiftCoin
Stored Value Solutions, Target
partners: Osborne Coinage, Intech Direct
what it is: Minted coin that serves as a stored- value gifting instrument for Target stores.
Can be loaded with variable denominations and redeemed via barcode included on back of the coin.
why it works: Creative and unique design provides di erentiation and makes gifting experience memorable and fun. Applies one of the oldest monetary tools—the coin—in a completely new way.
why it matters: GiftCoin represents the rst time an actual minted coin has been used
in a debit stored-value context. The original form factor continues Target’s tradition of gifting innovation and cutting-edge design and reinforces Target’s position as a leader in the stored value space. Premium and unique gifting designs appeal to consumers, driving sales.
differentiators: Minted at the oldest coinage in the U.S., GiftCoin represents a brand new form factor in the gifting industry. Uses patent-pending process to apply barcode and account number on the back of coin.
Minted coin with stored-value function keeps Target at the forefront of cutting-edge gift card design.
what the judges said: The judges were bowled over by the Target GiftCoin. This collector’s item changes the way we think about gift cards—delivering for the rst
time a minted coin with stored value function- ality and helping Target maintain its position as a leader in gifting design.
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wInners
J.G. Wentworth Cash Now Visa Prepaid Card
J.G. Wentworth Payment Solutions
Pillow Pack
InComm
prepaid