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pay awards
outstAndIng whIte-lABel PlAtform
The white-label platform that creates outstanding opportunities to share solutions, bene ting developers/clients by expanding their market and users by avoiding redundant R&D and other costs.
FirstView Financial LLC
what it is: Proprietary solution that includes program management, processing and spon- sor bank. Supports con gurable cardholder services, features and functionality to reduce costs and time to market.
why it works: Replaces 18-month launch time with average 90 days to market and reduces the signi cant costs of integration and licensing with a traditional sponsor bank and processor.
why it matters: Barriers to entry for new prepaid programs are at an all-time high as issuers must justify increased compliance costs and risk for onboarding new partners. At the same time, consumer demand for personalized experiences and full-featured services requires adaptability. FirstView doubled the number of clients using its platform in 2015.
differentiators: FirstView has developed a backend that enables clients to build programs around the ideal customer experience rather than building the experience around capabili- ties (or limitations) of a platform. Ongoing monitoring and an agile platform that’s able to implement changes quickly mean clients are better able to respond to feedback instead of being held up in a processor queue.
what the judges said: Market demands are in con ict with the regulatory costs and third- party oversight that are making it harder for banks to say “yes” to new prepaid programs. This vertically integrated platform helps clients navigate this environment and get their programs to market quicker—without sacri c- ing compliance—and adapting to cardholder needs as they emerge.
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wInners
Vertically integrated processing and program management platform helps erase barriers to entry for new card programs, speeds time to market and
o ers in-market adaptability.
ROVR Financial Management Platform
PrePaid Ventures
Marqeta
payments technology
iStock.com/shironosov