Page 16 - Pay Magazine s2014
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companies & people
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Experts explain what loyalty strategies are moving the needle with consumers and why.
By Bill Grabarek, Senior Editor
Having customers is good. Having repeat cus- tomers is better. But loyalty is a tricky business, especially as consumers are bombarded with
o ers, deals and rewards. What’s driving today’s loyalty strategies? We asked loyalty experts to talk about strategies that work to engage customers and what new approaches have the greatest potential.
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