Page 18 - Pay Magazine s2014

companies & people
Industry Views: Baby, Please Stay
1. How are you helping partners improve their loyalty strategies?
To improve channel and employee loyalty, Aimia has developed a method- ology rooted in historical program data and current business trends. Aimia’s Cornerstones of Engage- ment include the ele- ments of rules, rewards, communications and technology, all rooted
in meaningful analytics.
To build a sustainable Tina and impactful incentive
Gaccetta program, companies must start with end goals
in mind. We work with our clients to develop a program that will accomplish
business goals and engage their audiences.
—Tina Gaccetta,
vice president client services, Aimia channel and employee loyalty U.S., Aimia
Loyalty now involves so much more than sim-
ply accumulating points. It’s about end-user experi- ence and overall engagement. Working with our partners, our prod- ucts now include real-time noti ca- tions, along with
“My Account” and in-app services. Digital develop- ments have been key to this and have helped us
o er frictionless approaches for both gift and re- ward programs. Digital drives enhanced capability to engage with customers based on their behavior, then rewards them in a personalized and relevant method, such as real-time vouchers and o ers.
—Tessa Unsworth,
chief commercial o cer, PrePay Solutions
Cachet’s Select Mobile Money platform helps our clients increase cardholder loyalty by providing a suite of high-value, on-the-go banking services that position the prepaid card and app as in- tegral to the everyday lives of their cardhold- ers. The mobile plat- form also provides
a valuable two-
way communication channel that enables
a higher level of en- gagement. Our clients can use the platform’s powerful analytics and marketing tools to
track cardholder behavior inside the app and send highly personalized in-app messages, targeted mar- keting o ers and location-based rewards. Card- holders receive reward balance noti cations as well as timely alerts about rewards earned as they are entering the store or location where the reward was earned. By empowering prepaid providers with a robust mobile engagement tool, we’ve helped them increase retention by as much as 150 percent.
—Walt Granville,
senior vice president, mobile innovations, Cachet Financial Solutions
Walt Granville
Tessa Unsworth
16