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their new chip cards. Or, if they’re confused, they can get a quick answer from customer service.
Paybefore: Let’s shift gears from EMV and talk about the other hot payments topics— digital and mobile.
SM: We group it all under digital, so I’ll talk about that rst and then I’ll talk speci cally about mobile.
For virtual cards, we o er Web- based software called MYCA that enables cardholders to upload images and customize cards and the messages sent with them. There are several opportunities for virtual gift cards to help issuers drive revenue—from incentives to promoting instant gift cards to their existing customers. Virtual open-loop cards have more appeal than they used to because re- demption is as simple in-store
as it is online.
—Steve Montross, CPI Card Group
With cpiMobile we provide iss-
uers with a hosted secure digital issuance platform and patented on-device software to manage secure digital credentials. These credentials can be issued to any mobile application and used for barcode or NFC mobile payments at brick-and-mortar merchants.
Our solution isn’t geared to be a standalone wallet like Apple Pay but to enable our customers who are the issuers to provide their own mobile wallets and mobile payment provisioning to their customers.
Issuers with a strong presence
in urban areas are particularly interested in adding mobile ca- pabilities to their apps. As I mentioned before, with public transportation agencies in cities such as Chicago, Philadelphia, Washington and New York accepting or planning to accept contactless payments, issuers see transit payments as a way to drive
volume 9 • fall 2016
The biggest driver overall for dual-interface
is the convenience factor. I think we’ll see more interest in dual-interface in the U.S.
due to the improved consumer experience from ‘tap and go’ contactless card payments facilitated by an expanded acceptance network as merchants upgrade their terminals for U.S. EMV migration, and as additional
use cases—such as more cities going contactless for their transit systems—build.
usage of all contactless forms of payment—cards and mobile.
Paybefore: What growth are you seeing in digital/mobile?
SM: Overall digital is still a small part of our business, but we’re seeing good growth and a high level of interest. As such, we’re continuing to invest in those digital services. It’s an important part of the total value proposition we’re bringing to nancial payments.
Paybefore: We’re still seeing slow consumer adoption on mobile wallets and some experts suggest wearable payments will surpass smartphone payments. What are your thoughts and do your creden- tialing capabilities extend to any NFC-enabled device?
SM: We would agree. We are seeing very slow consumer adop- tion of mobile wallets and mobile payments. We’re seeing interest around wearables and already have seen some wearables out in the marketplace, like the contactless bracelets for rides and hotel rooms at Disney, and the Apple Watch, which is tethered back to the smartphone. In the case of the bracelet or Fitbit, issuers have shown a strong interest because they’re looking for ways to provide convenience for their cardholders across form factors.
If there’s a form factor out there, we want to be in a position to provide those payment credentials to our nancial institution clients.
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