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m-wallet Of the YeaR
The in-market mobile or digital wallet that provides end users with value-added features and/or enhances payment capabilities, user decision-making or loyalty.
volume 8 • fall 2015
what it is: The first m-wallet in the world that offers real-time cash back.
where you get it: Orange Cash launched in France in 2014, followed by Spain in the spring of 2015. The Orange Cash app is distributed and promoted in Orange stores and through outdoor advertisements, online and incentive offers, among other methods.
why it works: Wirecard has enabled Orange to provide a fully in-app prepaid NFC Visa wallet with an embedded loyalty component. The design and user experience focus on simplicity. The initial sign-up process is fast and customers receive a free sign-up bonus, which enables them to experience mobile payments immedi- ately. All the back-end processing—for example, account and virtual card account creation, personalization and over-the-air provisioning— are processed in real time.
why it matters: Orange Cash is a secure and convenient payment solution that encourages customers to adopt mobile payments by offering cash back with popular retailers and brands. Users can view their transactions in real time and check their account balance, which is instantly updated. Users also may request money from friends and family inside the app.
differentiators: Real-time cash back, offers and loyalty points are incentives for consumers to adopt Orange Cash and for retailers to enable contactless payments. The loyalty and coupon- ing capabilities within the app have enabled
Orange Cash by Wirecard
Wirecard and Orange Partner: Visa Europe
Orange and its retail and consumer brand partners to offer personalized customer engage- ment. Users can locate retailers that accept contactless payments as well as those partici- pating in the loyalty program via GPS. Users also can request one-time virtual cards for online shopping. Virtual cards are created in real-time and each card is blocked after the first merchant authorization request or automatically after 24 hours.
what the judges said:
Orange Cash is an ex- ample of a mobile wallet that works because it offers benefits to every- one from the user and the telco to the merchant and Wirecard. Successful uptake in France was only the beginning.
EE Cash on Tap
EE, PrePay Solutions
Skrill Digital Wallet
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Skrill
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