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COnsumeR value
The prepaid or emerging payments program that delivers the best consumer value proposition for the combination of features, functionality, service and price.
Ricarica Casa // Top-Up@Home
volume 8 • fall 2015
what it is: The Top-Up@Home platform enables workers living abroad to send mobile phone minutes as gifts to friends and family back home via reloadable prepaid cards available through- out Epipoli’s retail distribution network.
where you get it: May be purchased in-store or online in Italy, Spain, Greece and the U.K., with more European markets to come. Cardholders can send mobile minutes to recipients in more than 100 countries.
why it works: The platform leverages Epipoli’s large retail distribution network, which com- prises more than 50,000 merchant locations,
to offer workers an easy way to stay connected to those they care about. The service works with more than 350 mobile operators and supports more than 75 different currencies and seven languages. Users pay only for the minutes they buy—no fees.
why it matters: For many migrants living in Europe, mobile phones are the most important way to keep in touch with friends and family, so mobile phone minutes are a great low-cost, high-value gift. Transfers can be as small as €5—an amount that wouldn’t be practical to send via traditional money transfer. The remit- tance market in Italy alone is worth more than €5 billion.
differentiators: Top-Up@Home’s global reach means it’s usable by workers from almost any country. In-store, online and mobile cash reloads make it easy to add more funds to the card. The sender can include a message to the recipient and both parties receive
Epipoli
text confirmation that the transfer was successful. Users have access to another service offering free calls and SMS to all Top-Up@Home customers.
what the judges said: Meets consumers where they are—in stores, online and on their phones —and enables fee-free micro-transfers with the potential to reach 1 billion users worldwide.
CashTie winneRs InComm
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