Page 8 - Pay Magazine s2014

paybefore awards europe
Best ChOiCe Retail Gift CaRd
The retail card that’s a best choice for consumers/clients, while making significant contributions to increasing sales and/or loyalty, or expanding the use of prepaid to new customer segments.
Decathlon Gift Card – Sport as a Gift
Decathlon Partner: First Data
what it is: Physical and digital gift card from sporting goods retailer Decathlon, which has 901stores worldwide.
where you get it: Available in stores everywhere Decathlon operates, including the U.K., France, Germany, Italy, Spain and additional countries in Europe and Asia, with denominations in a dozen local currencies. Available online in the U.K., Netherlands, Belgium, Spain, Italy and Portugal.
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Prepaid Lyoness MasterCard
MyCard International Ltd.
why it works: In keeping with the company’s credo of making the pleasure and benefit
of sport accessible to all, the Decathlon Gift Card enables users to give sport as a gift, turning a fun and healthy activity into some- thing tangible with wide consumer appeal. Online and in-store promotions drive consumer awareness and sales.
why it matters: The gift card program makes
a significant contribution to Decathlon’s core business by boosting sales and promoting the Decathlon brand to gift recipients.
differentiators: The long-running program started in 2004, but the retailer keeps things fresh with a wide variety of card designs to cover a range of sports as well as holiday- themed special editions and gift packaging. Physical and digital versions enable in-store and online/mobile redemption. Cross-border re- demption is enabled, except where restricted.
what the judges said: Decathlon uses gift cards to promote its brand and drive significant spend in its stores across multiple geographies without breaking a sweat.
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