Page 9 - Pay Magazine s2014

tOp Of wallet
The everyday prepaid spending card that provides the right mix of features, functionality and pricing to earn the coveted spot at the top of consumers’ wallets.
volume 8 • fall 2015
what it is: The most successful GPR prepaid card in Europe, with more than 12 million cards issued since the program’s launch in 2004. Platform also includes a youth card and a social benefits card.
where you get it: Cards are available at 14,000 post office locations throughout Italy.
why it works: Postepay Visa leverages the extensive network of Poste Italiane locations for a ubiquitous distribution and reload channel. The platform has been continually improved upon and now includes a mobile app and loyalty program. Through marketing that speaks to Italian consumers’ desire to shop securely online, Postepay has become a preferred payment method for e-commerce, accounting for 30 percent of all online transactions in Italy.
why it matters: Postepay was instrumental in bringing the prepaid card concept to Italy and was pivotal to the success of e-commerce in the country, where consumers traditionally prefer cash over credit and bank accounts come with high fees. The card also has helped increase financial inclusion among Italy’s immigrant population and was selected as
the Italian government’s preferred financial education tool for secondary school students.
Postepay Visa
Poste Italiane Partners: Visa, SIA
differentiators: Loyalty program offers discounts at 31,000 merchant locations and online. And, the card offers favorable exchange rates for traveling abroad and sending remittances, while the mobile app enables purchases, bill pay and account management.
what the judges said: One of the most success- ful prepaid programs in the world, Postepay Visa is a remarkable example of what can happen with the right mix of features and marketing. It has changed the payments landscape in Italy and spurred many banks
to follow its lead.
Prepaid Lyoness MasterCard
MyCard International Ltd.
winneRs
STA ISIC Prepaid MasterCard CashCard
Tuxedo Money Solutions
paybefore.com 7
r
u
e
o
p
e