Page 12 - Pay Magazine s2014

paybefore awards
Best choIce retAIl cArd
The retail card (closed loop or RAN) that is a best choice for consumers/clients, while making significant contributions to increasing sales and/or loyalty, or expanding the use of prepaid to new customer segments.
Walmart Closed Loop Gift Card
Walmart, First Data
what it is: Walmart’s 17-year-old gift card program features physical and digital closed- loop cards that are sought-after gifts and much more.
where you get it: At 5,000 U.S. Walmart stores, online and via mobile app.
why it works: From rewards to rain checks, video game pre-orders to health care dis- counts, Walmart’s gift card platform is a solid foundation for handling numerous special customer services. New in 2014 is the Savings Catcher app, which searches for lower adver- tised prices on items consumers have pur- chased and delivers the difference via a Walmart Rewards eGift card.
wInners BYOD Program InComm
Tanger Gift Card
Tanger Outlet Centers, Store Financial, Sunrise Banks N.A.
why it matters: The platform simplifies gifting and streamlines multiple processes for customers and store associates, making redemption for purchases and rewards easy —with no fees or expiration dates—while ensuring future spend at Walmart.
differentiators: Deeply integrated with the retailer’s products and services in every department, Walmart’s gift card program
also includes specialty cards to help consumers budget and earn rewards on gas; to make a difference for teachers by contributing toward supplies; and to aid military families by defray- ing the cost of holiday meals.
what the judges said: Walmart and First
Data are always formidable contenders in
this category. Going far beyond gifting, the closed-loop platform is integrated with nearly every aspect of Walmart’s business, serving multiple customer needs while delivering value to Walmart and its partners.
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