Page 13 - Pay Magazine s2014

volume 8 • spring 2015
top of wAllet
The everyday prepaid spending card that provides the right mix of features, functionality and pricing to earn the coveted spot at the top of consumers’ wallets.
Balance Financial Prepaid MasterCard
Walgreens, MasterCard, Galileo partner: The Bancorp
management features, including transaction alerts, card-to-card transfers and online bill payments. By loading $1,000 or more with direct deposit per month, and using store ATMs to access cash for free, a Balance Financial cardholder could own his card fee-free.
what the judges said: Walgreens has demon- strated its commitment to serving customers’ financial services needs in all channels by helping cardholders maximize benefits, earn rewards and reduce fees.
what it is: This prepaid card provides a
rich set of financial services and a mobile app that put cardholders in control of their finances, enabling them to earn rewards
in the process.
where you get it: More than 8,000 Walgreens and Duane Reade stores, including Puerto Rico and the Virgin Islands.
why it works: Balance Financial combines
an everyday spending card with robust financial services—including check cashing, bill payment, direct deposit and cash loads— with free in-store ATM withdrawals. And by linking the Balance Financial card to the Walgreens Balance Rewards program, card- holders can earn Balance Rewards Points faster, which can be redeemed for dollars off Walgreens or Duane Reade purchases.
why it matters: Maximizes convenience
and value for customers on the go. Card- holders who use direct deposit can maximize the value by earning points on deposits, cash loads and in-store purchases, and applying the rewards toward future purchases.
differentiators: Provides a simple fee structure, the option to add up to three secondary cards, a mobile app to monitor their accounts on the go, plus online and mobile account
Univision MasterCard Prepaid Card
Univision, MasterCard
ACE Elite Visa Prepaid Debit Card
ACE Cash Express, NetSpend, MetaBank
honorABle mentIon
T-Mobile Visa Prepaid Card
Blackhawk Network, T-Mobile
Walmart MoneyCard
wInners
Walmart, Green Dot Corp.
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