Page 21 - Pay Magazine s2014

volume 8 • spring 2015
heAd of the clAss
Best use of prepaid functionality for delivering financial services and additional features, if applicable, to the youth/student/campus market.
what it is: The Oink Card leverages the mobile channel and prepaid technology—to help teach young users to spend wisely, save for the future and donate to charities—with parental controls.
where you get it: Parents sign up online at Oink.com.
why it works: Oink’s user interface, including pie charts and graphs, makes it easy for parents to discuss budgets, spending and saving as a family. Teens can track available funds for different spending categories easily.
why it matters: Oink Card provides teens with the opportunity to shop online or in-store, all while providing a forum to save and spend within parameters set by their parents.
differentiators: The mobile app delivers offers and uses GPS technology to show cardholders where to redeem them nearby. The digital wallet component makes in-game purchases hassle-free. Alerts tell parents when the card balance is getting low and enable them to track purchases instantly.
Oink Card
Discover Prepaid, Virtual Piggy, Marqeta
what the judges said: From its clever name
to its relevant merchant offers delivered via mobile app, this card and digital wallet combo appeals to young people, while helping parents teach financial responsibility with parental controls, a savings feature and financial education built in.
Student Disbursement Prepaid Card
Wave Crest Group Limited
Kaiku Visa Prepaid Card
wInners
Kaiku Finance
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