Page 32 - Pay Magazine s2014

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Most impactful design of a prepaid form factor and/or packaging.
Cracker Barrel Gift Card Tin/Peg Game Blister Pack
InComm, Cracker Barrel Old Country Store, Sam’s Club partner: Seastone Packaging
what it is: Special packaging for Cracker Barrel Old Country Store gift cards uses Cracker Barrel’s iconic in-restaurant peg game to sell more gift cards outside restaurant locations.
where you get it: Available in 548 Sam’s Club locations Nov.-Dec. 25, 2014, and now on samsclub.com.
why it works: The famous peg game is a feature at every Cracker Barrel restaurant table and is a guest favorite.
why it matters: Merchandising is an innovative way to break through crowded retail displays, while resonating with loyal customers and gift recipients.
differentiators: Three gift cards, all activated at the same time, are packaged with the peg game to increase ROI. The value-added multi- pack presented a unique offer to consumers and was deemed a win-win by Sam’s Club and Cracker Barrel.
what the judges said: By packaging gift cards with the game that’s on every restaurant table, Cracker Barrel commanded consumer attention with a tangible reminder of its brand and characteristic dining experience.
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