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ouTsTandinG WhiTe-label PlaTform
The white-label platform that creates outstanding opportunities to share solutions, benefiting developers by expanding their market and users by avoiding redundant R&D and other costs.
volume 8 • spring 2015
what it is: Cloud-based B2B and B2C digital prepaid commerce platform.
where you get it: CashStar’s mobile-optimized prepaid commerce platform enables busi- nesses to directly launch and manage digital gift card programs and marketing campaigns under their own brands—delivered via the Web, email and social media, or within their own mobile apps.
why it works: CashStar’s self-service platform provides deep controls and flexibility for businesses to quickly and securely design, tweak and measure the results of highly customizable gift card campaigns associated with more than 300 top consumer brands.
why it matters: Oriented to suit the rapidly evolving omnichannel mer- chant environment, CashStar provides a flexible, scalable approach for using digital gift cards as branded currency to target and motivate consumers for broad purposes ranging from general marketing campaigns to customer
Discover Prepaid
Discover
CashStar Commerce
CashStar Inc.
and warranty service, product returns and more.
differentiators: Deepens consumer engage- ment on the digital front and helps drive redemption by providing options to enrich and personalize gift card recipients’ experi- ences. Recipients may upload photos and manage gift cards within popular mobile consumer wallets, and now may also reload plastic and digital gift cards using loyalty or account information from apps or the Web.
what the judges said: A pioneer in digital gifting, CashStar has been a critical player in the development of the market and continues to innovate and drive results for retail partners.
FirstView Financial Technology Platform
FirstView Financial, MasterCard
VisaNet for Private Label Service
Winners
Visa Inc.
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