Page 36 - Pay Magazine s2014

paybefore awards
breakouT comPany of The year
The organization that stood out from the crowd in 2014 to make a positive, game-changing (perhaps unexpected) difference in the prepaid/ emerging payments environment in a geographic region or globally. May be a new or established organization.
Stored Value Solutions
who they are: SVS is a global provider of stored value solutions for top retail brands.
what they did: In 2014, SVS focused on expanding digital gifting; improving card security and preventing fraud in a card-not- present environment; and helping retailers manage gift card programs in the fastest- growing economies in the world. Here’s how:
• launched global online gift card ordering platform that enables con- sumers in multiple countries to order gift cards from global retailers. Supports multiple payment gateways, currencies, languages and regulatory mandates.
• developed a series of aPis for its global ordering platform, enabling providers
to integrate cutting-edge applications, such as the ability to add video and audio messages as well as seasonal animations.
• enhanced digital card security by de- veloping proprietary mechanisms that prevent fraudulent use of virtual cards by employing a non-sequential method for account numbers and security algo- rithms within the barcode.
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• developed a secondary security code component within a barcode, which is independently validated by the host and cannot be predicted through an algorithm.
• evangelized gift cards through research- driven marketing campaigns in France, Germany and the U.K. to promote gift card benefits and launched educational cam- paigns to help merchants capitalize
on research’s findings. In countries where campaigns ran, same-store holiday sales are updouble digits year over year.
• opened first gift card processing data center in china for large, multi- national retailers.
why it matters: SVS continues to drive global growth of the prepaid market, tapping its knowledge, expertise and technology to move the prepaid industry forward.
what the judges said: In 2014, the company invested in security, delivered technological advances to consumers and integrated compelling personalization capabilities that significantly drove an increase in digital gift sales, while also using research-driven mar- keting campaigns to boost same-store sales by double digits.
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