Page 28 - Pay Magazine s2014

paybefore awards
m-WalleT of The year
The in-market mobile or digital wallet that provides end users with value-added features and/or enhances payment capabilities, user decision-making or loyalty.
Wallet by truemoney
True Money, MasterCard, True Corporation partner: Thanachart Bank
what it is: Mobile wallet and companion pre- paid card targeting young Thai consumers.
where you get it: Download and order a card from the Wallet app, or pick one up at the 8,000 7-Eleven outlets throughout Thailand.
why it works: Young, underbanked digital consumers in a heavily cash-based society can make mobile transactions. Users down- load the Wallet app and load cash at retail outlets, ATMs or link a bank account to conduct various electronic transactions, including P2P transfer, scan-and-pay bill payment, mobile top-up and online shopping. Users can create a virtual MasterCard at no cost or opt to buy a physical card attached to the account, all without a monthly fee.
why it matters: Offers an easy-to-use, no- commitment stepping stone for young digital consumers with little or no banking-product experience to adopt mobile financial services.
differentiators: Distribution and reloading via 7-Eleven provides nearly ubiquitous access to the target market through a familiar and trusted store. The app design focuses on a great user experience with effective tutorials for people new to paying with a card.
what the judges said: As first to market, Wallet by truemoney’s mobile/prepaid card combina- tion has driven considerable adoption among young Thai consumers by focusing on conve- nience and a simple user experience.
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Winners FIS Mobile Wallet with Cardless Cash FIS Mobile
suretap wallet
Rogers Communications, Peoples Trust, InComm