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GoTTa-haVe mobile aPP
The most exciting in-market mobile app for enabling prepaid payments/transactions or providing financial-related information.
volume 8 • spring 2015
what it is: A checking account supported by a mobile app that includes access to all account features with smartphone-centric tools.
where you get it: Download the free app from iTunes or Google Play.
why it works: Combines a powerful package of financial services features at a low cost with an app featuring a clean, minimalist design. Includes remote check deposit, P2P and bank account transfers, transaction history and a convenient “Slide for Balance” account-status feature, plus access to 42,000 surcharge-free ATMs.
why it matters: This hip, tech-savvy app—like having a branch in your pocket—appeals to unbanked, underbanked and unhappily banked consumers looking for an alternative to traditional banking.
differentiators: Using its proprietary account approval process, GoBank provides financial services to consumers who might not qualify for many banks’ checking accounts. App puts a fun spin on managing spending with the “Fortune Teller,” which comments on the wisdom of prospective purchases.
GoBank
Green Dot Corp. partners: MasterCard, Visa
what the judges said: The mobile app isn’t an added feature; it’s the starting point for the entire financial services relationship and serves as a critical tool in supporting smart money management.
Sprint Money Express
Wipit Inc., MasterCard, Sprint
truTap Mobile Wallet
Winners
DCR Strategies Inc | TruCash
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